Maralytics Articles

Media Earnings Predict The Future of Advertising Media Earnings Predict The Future of Advertising   The earnings calls of social media giants, traditional media veterans and the agencies that piece them together provides insight into how marketers around the world are adapting, and what their next moves will be.   The Reactive Phase The last two weeks of March saw advertisers scramble. Some panicked and stopped spending, others pivoted to new channels and sadly some could only focus on business survival. Facebook and Google felt this effect immediately. Not only are their combined revenues so dominant that they mirror global trends, but their ad models are highly flexible giving advertisers the power to pause activity from one day to the next. Nevertheless, they reported healthy Q1 growth, whilst Twitter saw a minor revenue lift and Snap’s revenue surged an impressive 44% on last year. Turbulence in Q2 seems obvious. Small business is facing extreme economic hardsh...

Why Should Marketers Measure Their Efforts Why Should Marketers Measure Their Efforts With a lot of numbers and not enough insight, it’s the ongoing predicament of business owners struggling to find out whether there advertising is making them a profit. The Overall Goal Marketers Should Know A marketer’s goal is to take a targeted lead and transform them not only into a great customer, but an advocate for your brand; to do this, marketers need to understand how many leads a sales team can actually close, and how quickly and efficiently they can get those qualified opportunities from one end of the funnel to the other.   Engagement tactics like personalisation and customised experiences are how marketers – and in turn sales teams – create value for prospects across their entire customer life cycle.   Specifically, did a certain strategy or tactic lead to business outcomes like increased ROI or customer retention? It requires going much deeper than looking at the n...

9 Tips and Tricks for Running Your Restaurant Online 9 Tips and Tricks for Running Your Restaurant Online   With every restaurant feeling the toll of Coronavirus and shifting consumer behaviour, every meal becomes an opportunity to be proactive online. Below are strategies and tools restaurants around the country are using to create a dining experience worth coming back for again and again. Location Of Your Restaurant Your location no longer matters. Everyone’s can access your restaurant location is online. Make it easy on diners to browse your menu, craft their order, and pay by utilising   online ordering such as Uber Eats . Not only does this save on labour costs (as phone calls take longer and have more opportunity for error), it allows you to accommodate   diners’ preferences.   Photos I ncrease Your Customers Awareness Humans are visual creatures. When you can’t rely on sneaking a glance at a dish at the table next to you, photos are the best way...

Easy Tricks to Boost Your Instagram Presence Easy Tricks to Boost Your Restaurant Instagram Presence   To have a strong and engaged community, it used to be necessary to spend hours on Instagram or to court dozens of food bloggers. But the rules are changing in your favour. These days, having a huge volume of followers isn’t as important as a well-curated selection of posts is.   Where there is engagement on Instagram, there is increased foot traffic to your restaurant.  It can be said that Instagram is the most influential social media site for businesses. Retail stores and fashion brands can have such high engagement that stock sells out within days of a heavy marketing push.  That’s because shoppers are using Instagram the way they used to use a brand’s website. Hashtags are explored, content reviewed, and similar Instagram accounts are scrolled through. This research serves to weave a picture of the brand’s overall identity together, which then informs customer d...

5 point-of-sale marketing tactics Your point-of-sale area is a valuable piece of real estate in your store. And it’s often the last place where you’ll be able to make an impression before your customer leaves.     Whether you run a retail shop or a quick-service restaurant, the checkout experience plays an incredibly important role in the success of your business. Apart from being the point at which purchases are made, it’s also an opportunity for customers to engage with your brand and for you to grow your business.   Once you have the right point of sale or ‘POS’ system in place to enable you to take payments smoothly, it’s time to think about a point-of-sale marketing strategy that can help further engage your customers and drive more sales.   There are a number of ways to capitalise on the space around your point of sale, but space is often limited. So how you use it depends on what kind of business you run and what you want customers to do when they...