Maralytics Articles

How Leveraging Historical Data Can Predict Tomorrow’s Trends Whether it is the financials of a business or its marketing, predictive analysis matters a lot. It is because historical data can help you predict future trends by identifying the key factors that engage the clients or customers in your brand or business. A business owner can use historical data like financial records and use it to evaluate customer behaviour, market trends and other things that can predict tomorrow’s trends. Therefore, it is necessary for any work to use historical data to make the work efficient, effective and according to the current market trends. Additionally, current technologies like AI have made it easy to use historical data for predictive analysis. You can pile up the previous record of your business and get to know what are the things that boosted your business. You can work on those things and shape them according to the current trends. However, leveraging historical data to predict tomorrow’s tre

 Maximizing Engagement: The Power Of Remarketing Strategies In Digital Marketing Most businesses have moved online due to the rise in internet usage. This is because you can appeal to a wider audience and reach individuals wherever. Remarketing strategies are the best to use if you aim to boost your brand sales and maximize the ROI. Most people nowadays prefer to make online purchases of different things. Therefore, an online business needs to use the right strategy to present its products to people with the same interests.  One such strategy to use is the remarketing strategy. It targets the audience that has already interacted with your brand, and shown interest but didn’t make a purchase. It would not be a surprise to hear that many products follow us everywhere we go online. It is because that brand follows you on the internet via a remarketing strategy. This helps businesses grow substantially and boost their sales within months. If you have opened an ecommerce store or a brand an