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Showing posts with the label Marketing Strategy

20 Ideas to Get New Customers

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20 Ideas to Get New Customers How does marketing your restaurant stack up against the competition? What was once a thriving industry, is now more difficult than ever. Social media and new technology have changed how we get our message out there – but what worked 10 years ago may not work today. It can be tough for small business owners who don’t know where to start when faced with all of these changes in such rapid succession. Here is a quick list of ideas that we put together that every restaurant, big or small, should be doing to attract more customers to their restaurant. 1. Take amazing photos Your food is what brings people into your restaurant right? After all, they’re there to eat. So shouldn’t you have really, really good looking photos of your restaurant’s food? Invest in a decent camera and start practicing your photography skills. If you can, hire a professional food photographer to take the photos for you. Use these images all over your website, social media and in other ad...

7 Marketing Skill Sets to Help You Adapt in Today's "New Normal"

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7 Marketing Skill Sets to Help You Adapt in Today's "New Normal" It’s been a solid year since businesses worldwide have been directly affected by the COVID-19 pandemic. It may not be over yet, but as lockdowns come and go, business owners have had to adapt to strict conditions just to continue their business operations. This, alongside ensuring non-stop marketing and selling to current patrons and potential customers who are all also hindered by lockdowns. Throughout this year of big challenges in managing and keeping your business alive, you’ve no doubt, certainly learned about specific skill sets that have proven essential during the last year. We’ve All Gone Online The shift for marketers has always been towards investing more in digital channels. If it was the steady stream that helped sail marketing campaigns before, nowadays it’s more like a tidal wave that has forced everyone to go exclusively online because of lockdown restrictions. Digital marketing has its own m...