Maralytics Articles

Start Building Your Online Reputation Your online reputation is characterised by what shows up when someone searches for your business name online, and it is deeply connected to your brand’s image. The condition of your brand image can determine the future of your business in many ways. If you want your business to be successful in today’s world, you simply can’t ignore your online reputation. Negative write-ups found online about your business can sway a potential customer’s opinion about you extremely quickly, which is why constant monitoring and optimising your online strategies is critical. Where to Begin Starting to build your online reputation is not something that you should delay. Most of today’s consumers do their research online before deciding between brands, so if you don’t manage your online reputation, you can easily fall behind your rivals. First of all, start by analysing your business’ current online reputation. Search for your business on a variety of search engines a...

Turn A Negative Into A Positive: Managing Negative Online Reviews Online reviews represent a significant part of a business ‘reputation management online. Managing them can be tricky, and opinions shared by the public online require constant attention, but paying attention to them and handling them in the right way is definitely something that is worth your time. It’s worth noting that both positive and negative comments about your business can work to be an advantage or a disadvantage to your brand, depending on how you deal with them. However, in this article, we will focus on negative online reviews and how to manage them most effectively. You Can’t Stop Negative Reviews Google’s retail industry director John McAteer once said: “No one trusts all positive reviews”. Everybody knows that no product can be perfect. In fact, the absence of negative comments about a business online can appear, or nothing but glowing praise can appear as something that has been staged, making customers su...