Maralytics Articles

How to Repurpose Marketing Content for Your Small Business As a small or medium-sized business (SMB) owner, it’s a challenge to come up with new marketing concepts, but repurposing existing content is a sure-fire method for driving ongoing traffic to your site and a simple way to amplify your message without investing a lot more time or effort. That last part's important because, as an SMB owner, you’re busy managing everything for your business, including marketing.  Repurposing your content increases ROI by taking each initial creation and spinning it into multiple pieces of content. You’ll reach more potential customers as you publish the content on different sites (e.g. guest posts) or various social media channels, and your SMB site will get an  SEO boost through the new backlinks  you’ll create.  Here are several best practices SMB owners can apply when repurposing their marketing content to get more web traffic, demonstrate industry knowledge and, ultimately, increase sa

  3 Tips to Improve Customer Relationships Using Online Surveys Just as lead generation is important, so is feedback gathering is too. Explore and test online surveys and find what your customers are thinking about you. You can ask your customers hundreds of potential questions, but remember that the best questions that you can ask will largely depend on your goals, as well. Asking too many irrelevant questions that are also too lengthy, or in the wrong format, can result in inaccurate and incomplete data. Without the correct information, you lose the value of an important tool, which should be bringing you crucial insights to improve customer satisfaction. In the retail and hospitality industry, your business should offer top-notch customer service. Once a customer engages with your business, their first impressions will last, and that is a singular opportunity to either sway them towards doing business with you or otherwise. Which is why your business should always be prepared to ple

  How Social Media Can Move Your Business Forward To question the power of social media in society is to question the importance of sunlight on earth. It’s no longer a want, but a need. Just imagine what life would be like without platforms that allow people from all over the world to connect. Imagine having to pay hundreds if not thousands on phone bills just to reach loved ones. Imagine having to email an entire album’s worth of photos so friends can see what you’ve been up to. It would be a very lonely world. With such penetration, its significance to society cannot be ignored — especially in the marketing world. The reach and influence of social media is a treasure in the business and trade industries, where the need to engage and persuade the market is of top priority. With the slow death of print and radio, social media has taken over as one of the leading channels for marketing and advertising. “But can social media really do any good for my business?”. If you’re still askin

  How To Track The ROI For Your Flyers & Posters How To Track The ROI For Your Flyers & Posters Flyers and posters are very cost-effective forms of advertising and increasing awareness for your business. Using printed material for promotion offers you a great return on your investment, however it’s not always so easy to calculate the exact value. In order to optimize your print campaigns and gain insights from your marketing efforts, you have to track your flyers and posters. To measure and then improve your ROI, you’ll need a clear direct response for your printed flyers and posters. Therefore, you have to include at least one call-to-action which tells your customers what to do next and gives you a response that you can track. The action and the form of contact between your business and your customers will vary between different types of business or even campaigns. You will have to decide what’s best for your target audience. Here we will discuss several tactics for measuring

  7 Easy Steps to Track Your Hospitality Business' Digital Marketing Campaigns 7 Easy Steps to Track Your Hospitality Business' Digital Marketing Campaigns   As a business owner, the last thing you'd want to hear when you ask how your marketing campaigns are doing is "I don't know". If you're handling marketing, then you also would not want that answer in your head. When you do hear it, then it simply means you have not been tracking your marketing efforts, which lead to unguided business decisions, and ultimately, worthless spending. This is a common issue for most businesses: their failure in monitoring the performance of their marketing campaigns. You may be able to come up with high-quality and creative marketing ideas, but without proper tracking, all your efforts will fall short of your ROI. Worse, you may just repeat the same mistakes over and over again.   Tracking Is Vital Tracking your marketing campaigns is an essential part of your bu