Maralytics Articles

20 Ideas to Get New Customers How does marketing your restaurant stack up against the competition? What was once a thriving industry, is now more difficult than ever. Social media and new technology have changed how we get our message out there – but what worked 10 years ago may not work today. It can be tough for small business owners who don’t know where to start when faced with all of these changes in such rapid succession. Here is a quick list of ideas that we put together that every restaurant, big or small, should be doing to attract more customers to their restaurant. 1. Take amazing photos Your food is what brings people into your restaurant right? After all, they’re there to eat. So shouldn’t you have really, really good looking photos of your restaurant’s food? Invest in a decent camera and start practicing your photography skills. If you can, hire a professional food photographer to take the photos for you. Use these images all over your website, social media and in other ad...

7 Marketing Skill Sets to Help You Adapt in Today's "New Normal" It’s been a solid year since businesses worldwide have been directly affected by the COVID-19 pandemic. It may not be over yet, but as lockdowns come and go, business owners have had to adapt to strict conditions just to continue their business operations. This, alongside ensuring non-stop marketing and selling to current patrons and potential customers who are all also hindered by lockdowns. Throughout this year of big challenges in managing and keeping your business alive, you’ve no doubt, certainly learned about specific skill sets that have proven essential during the last year. We’ve All Gone Online The shift for marketers has always been towards investing more in digital channels. If it was the steady stream that helped sail marketing campaigns before, nowadays it’s more like a tidal wave that has forced everyone to go exclusively online because of lockdown restrictions. Digital marketing has its own m...

Ways to Improve Customer Engagement: The Key to a Successful Business Maintaining a strong relationship with your customers is important for your brand’s visibility and marketing. Here are some tips to help you improve your engagement. Use Social Media in a Right Way To improve your engagement, you should also improve your visibility. This doesn’t only mean setting up a Facebook Page or Twitter account for the show, but it also means that you have to keep them active. When your accounts are active and updated regularly, you will naturally grow your follower numbers, and when you get more followers, engagement, and exposure on social media, it becomes easier for people to discover you, whether through search or by chance. You should also be aware of the purpose of each of the most popular social media platforms, and how they can best suit your needs. Every product and service is different and that is why the platforms you decide to use depends on your business type and your overall busi...

Start Building Your Online Reputation Your online reputation is characterised by what shows up when someone searches for your business name online, and it is deeply connected to your brand’s image. The condition of your brand image can determine the future of your business in many ways. If you want your business to be successful in today’s world, you simply can’t ignore your online reputation. Negative write-ups found online about your business can sway a potential customer’s opinion about you extremely quickly, which is why constant monitoring and optimising your online strategies is critical. Where to Begin Starting to build your online reputation is not something that you should delay. Most of today’s consumers do their research online before deciding between brands, so if you don’t manage your online reputation, you can easily fall behind your rivals. First of all, start by analysing your business’ current online reputation. Search for your business on a variety of search engines a...