How Social Media Can Move Your Business Forward
How Social Media Can Move Your Business Forward
To question the power of social media in society is to question
the importance of sunlight on earth. It’s no longer a want, but a need. Just
imagine what life would be like without platforms that allow people from all
over the world to connect. Imagine having to pay hundreds if not thousands on
phone bills just to reach loved ones. Imagine having to email an entire album’s
worth of photos so friends can see what you’ve been up to. It would be a very
lonely world.
With such penetration, its significance to society cannot be
ignored — especially in the marketing world. The reach and influence of social
media is a treasure in the business and trade industries, where the need to
engage and persuade the market is of top priority. With the slow death of print
and radio, social media has taken over as one of the leading channels for
marketing and advertising.
“But can social media really do any good for my business?”. If
you’re still asking this question, then you've come to the right place. To help
you grasp the immense power social media has in the commerce world, here are
some important facts and numbers.
Effects Of Social Media On Brand Presence
According to We Are Social’s Digital in 2018 Global
Overview,
Facebook is the second most visited website in the world, followed by YouTube,
with Google leading the list. Facebook was also the most searched query on
Google, followed again by the video-sharing platform YouTube. These numbers
prove that the four billion active internet users turn to social media
platforms every single day.
As consumers spend more time on social media, the platforms also
become the go-to source for product and brand information. With more than 60
million Facebook Pages, brands are reaching millions on the social media platform. In
the same report by We Are Social, it was revealed that posts on a brand’s
Facebook Page reach 10.7% more people than its current number of followers. It
was also revealed that 4.2% of all Facebook users who see a Facebook Page’s
post engage with it — be it by reading a status, liking a post, watching a
video or clicking a link.
Effects Of Social Media On Brand Loyalty
A 2017 survey of 5,700 marketers revealed that 69% are developing
loyal fans for their brands via social media marketing. In the same vein, 66%
of users between
the ages of 18 and 24 years old are more loyal to the brands they follow on
social media, while 60% of 25- to 34-year-olds favour the businesses they
follow on Facebook, Twitter and Instagram.
A recent survey completed by my
company in Chicago confirmed the relationship between small businesses’ use of
social media and building loyalty among their community of followers: 60% of
respondents stated that they followed the businesses they regularly buy
services from on Facebook. Additionally, 54% of them said that they believed
businesses that engaged with clients and followers on Facebook were more
focused on providing better service than those that did not.
Effects Of Social Media On Sales
We Are Social’s Digital in 2018 Global
Overview reported that
17% of the world’s population makes online purchases and pays their bills
online. Strong economies like the UK (78%), South Korea (74%), Germany (74%),
Sweden (70%) and the U.S. (69%) have the highest e-commerce penetration, or
percentage of the population that has purchased online.
Interestingly, because the highest percentage of users — ages 18
to 34 years old — has the most buying power, they’re likely to make a purchase
with the influence of social media. A Nielsen study
commissioned by Twitter revealed that one in four new vehicle purchasers in the
U.S. used Twitter to help them make their decision to purchase.
In a survey of more than 600 senior marketers, 39% said they saw a
medium return on investment (ROI) from organic social media posts, while 20%
said they received the highest ROI from this form of marketing channel. In
addition, 36% said paid social media ads brought in medium ROI, while 17% said
the channel provided high ROI.
With all these facts, data and statistics, it
would be impossible to deny the influence social media has on the consumer.
Whether it be through simple brand awareness or brand loyalty that equates to
sales, social media has a big impact. If you haven’t given much thought to your
social media marketing strategy, now is the best time.
Comments
Post a Comment