Maralytics Articles

 Importance of Advertising Effectiveness Reasons why it is important to measure your advertising effectiveness Advertising in your business is very important, as it is the way to attract customers to your venue and get your business found by anyone that is in the area. If you are not doing any marketing, then you are missing out on increasing your sales and increasing your revenue. Advertising is the way to do this. I went to many sales seminars and workshops, and the same message is repeated throughout, that a customer needs to see your brand at least 10 times before they will take action. So this is why it is important to have multiple advertising and branding for your business. Your website, social media sites such as Facebook, Instagram, Twitter, etc are the digital footprint of your organisation, but they are not always enough to attract customers to come to your venue.   Knowing how much money you are spending on each campaign, and what the return is for each o...

Why It’s Important to Have Clear Goals When Advertising Your Business The Importance of Goal-setting When Advertising Your Business As a business owner, you may have already dabbled with conceptualising and coming out with unique, catchy advertising ideas for your business. So, how did those work out for you? You may have learned from experience that not all of your ideas will fly. Let’s be honest: advertising is pretty much hit or miss. You may have launched several campaigns that did not win you anything to even break-even on how much you spent for it. While there could be numerous reasons on why any of your efforts do not succeed, you should always go back to the most basic, but remarkably common reason that is also most often overlooked: did you set clear goals in the first place? Goals Are the First Step “Marketers who set goals are 376% more likely to report success than those who don’t. And 70% of those successful, goal-setting marketers achieve them.” – CoSchedule If you’re in...