Maralytics Articles

  Customer Loyalty Customers are the lifeblood of any business and promoting customer loyalty is imperative to your restaurant. We need returning customers to make money and keep the business operating. Sometimes we get so busy doing our work that we forget the value of our customers and how important they are to the business. Attracting customers is one of the hardest things to do in business, and this can be for any business, not just hospitality. It can be the most expensive and the most energy consuming activity; and it is critical to get the best results for the time and money that you spend doing this. Marketing is an important aspect of attracting customers. It is the way we get people to our business and spending money to keep us operating. There is no real definite amount on how much money you should spend on marketing, and it is really hard to figure out how much it costs to acquire a new customer. But it is really important that you do something to get people spe...

Methods of Measuring Advertising Effectiveness Manual and automated methods of measuring advertising effectiveness When I had my restaurant, I used to do a lot of advertising to try and encourage my customers to come to my venue but I was finding it difficult to track my sales and find what was working and what wasn’t. It was already a busy place, but the figures that I had in my accounting system, told me that we need more sales to be a more profitable business. I already had a good team in my staff, great menu, and lots of positive feedback from our regular customers. So I knew what I was doing was good, but I wanted to increase the sales, as I knew that we could be busier and not have to increase our staff numbers. So I turned to advertising, as through the multiple workshops and business plans, this was how I could get more people to my place. I implemented many different types of advertising; local newspaper ads with a good write up about the business, and continuing buy 1...

 Restaurant Online Marketing Strategies There are so many restaurants around, and if you want to be successful, then it is important to have a good online marketing strategy. Marketing is really important to attracting customers to your restaurant, and once they come, then you want them to keep returning. There are quite a few areas online that can be used to promote your business. Branding – make sure that you have a logo and clear brand for your restaurant, and make sure that this is used in every area of the business, so it is a clear message of your brand Website – this is a MUST have. And mobile optimized. More than 97% of people search online, and many with a mobile phone or tablet. Make sure that all the details about your business are easily seen, with location map and menu. There are many additional features that can be added such as social media plugins, mailing list subscribers, so talk to your developer about these tools. ...

  Digital Ad Tracking Are you using Digital ad tracking to measure your ROI? How much traffic you get to your online business is important, but the cash is what really counts and if your traffic is not converting then you are just wasting your ad spend. Many restaurants are using apps to run the business, as technology has advanced at a rapid pace since the launch of Ipad’s and tablets. From having these devices, we now have so much more information that is available to help us run our business more effectively and profitably than has ever been in the past. Using this technology, we are able to use a POS system to run all of the cash flow and reporting, and have add-on programs that link with the POS system to operate many other aspects of the business. These add-on programs are making it easier to link all the other parts of operations that are vitally connected. Examples of add-on programs are: accounting systems such as Xero and MYOB, rostering systems like D...

Best Restaurant Vouchers To Use What is the best restaurant voucher offer to advertise in your restaurant? Discounts or freebies? How do you know which offer will bring in more customers and get them to spend more money? Advertising your restaurant in the many different areas of the marketing world can be difficult to know what is the best voucher or offer to get more people into your restaurant. There are so many different options available to use: Buy one get one free 5% / 10% / 15% / 20% / 25% discount Buy a product and get a complimentary item free Freebies Reduced prices And what works in one restaurant, may not be suitable for your venue, or customers may tend to like some offers more than others. Which marketing offer you choose is also dependent on where your customers are from and what they look at. Many of my customers used the supermarket and newspaper vouchers, as we had an older clientele and price conscious customers, so these were the places they s...

 Apps for Restaurant Owners Operating a restaurant requires a lot more technology than 20 years ago and there are lots of apps for restaurant owners designed to make operating your restaurant easier.   We have a lot more information that is easily accessible, and don’t need to wait, for example, for our financials to be prepared by the accountant once a year. Devices and apps have entered every aspect of operations for a restaurant, and can make life a lot easier, once they have been set up and are work efficiently. Communication is more effective, mistakes are reduced, customer complaints are a lot less, and you are able to see exactly what is happening in real time on your device. The first main requirement is a device, usually an IPad or android tablet, and then having a good Wi-Fi service. An additional feature to protect your devices is a locked stand or hardcover, so they don’t go missing or get broken. Apps cover lots of different areas of operations – account...