Maralytics Articles

  5 Ways to Use Remarketing for Your Hospitality Business Remarketing is a very effective strategy that can net you more than just sales and revenue, but also establish your brand among your target customers.   Remarketing is a tool that involves targeting of potential customers that have already seen or visited your website and may have also shown their interest in your products or services. This is a method of re-engaging people that have browsed through your website's pages but have not actually made any orders or reservations. You can contact these people again and encourage them to return and take the next step and continue with a purchase. You can setup a strategy like this using Google Analytics. Did you know that around 96% of visitors on your business website will likely come and go without doing anything? They may browse through your menus or catalogs of products and services but might not be ready yet for a purchase or to take your call to action. To help you in...

  10 Steps to Nailing Your Restaurant Marketing 10 Steps to Nailing Your Restaurant Marketing If you were running any other business, you could chuck up a few ads and customers would magically appear at your door. It’s different for restaurants. Diners like to think they have the inside scoop, and that the quality of the restaurant should be its own advertising. We both know that’s not true. So how do you advertise without being seen to?   Here’s how to boost your awareness and your diner numbers. Step 1: Socialise online Most of your target market hang out somewhere online. And 88% of them are swayed by online reviews and comments. It’s not just about boosting a Facebook or IG post and hoping for the best, though. 60.7% of people need to hear from you two to four times before they buy. That means your social presence should be all about sustained, engaged effort – you’re there to build relationships, not just sell your restaurant. Social media action plan: ·  ...