Maralytics Articles

Ways to Improve Customer Engagement: The Key to a Successful Business Maintaining a strong relationship with your customers is important for your brand’s visibility and marketing. Here are some tips to help you improve your engagement. Use Social Media in a Right Way To improve your engagement, you should also improve your visibility. This doesn’t only mean setting up a Facebook Page or Twitter account for the show, but it also means that you have to keep them active. When your accounts are active and updated regularly, you will naturally grow your follower numbers, and when you get more followers, engagement, and exposure on social media, it becomes easier for people to discover you, whether through search or by chance. You should also be aware of the purpose of each of the most popular social media platforms, and how they can best suit your needs. Every product and service is different and that is why the platforms you decide to use depends on your business type and your overall busi...

How to Create a Lead Magnet That Actually Gets Leads A good lead magnet can generate thousands of leads per month for your business. Lead magnets, those ubiquitous free offers attached to a signup form for an email list, are a great opportunity to gain targeted leads. Creating lead magnets is easy. Creating lead magnets that get targeted leads is challenging. These tips will help you overcome those challenges to create dynamic lead magnets that get great results. What is a lead magnet? A lead magnet is content given away to someone in exchange for their email address. Instead of purchasing an ebook, for example, they simply sign up for your email list and then receive a link to download the ebook free. You must give customers a reason to provide you with their contact information. Most people today are so inundated with emails, newsletters and offer advertisements that the lead magnet must be truly stellar to get people to add one more email to their inbox. Simply inviting people to si...

The Most Important Skill in Content Marketing: Storytelling Storytelling is one of the most important skills a business can possess in content marketing It allows you to evoke emotion in your audience, and emotional engagement gives your customers a sense of belonging and can help you to express your values better. Storytelling as a technique is all about telling the story of your ‘brand’ via multiple channels and using various tools and methods to do so. And yes, storytelling content can come in many different forms. It can be a video, photography, an article that you post on your blog, and more.  Consumers tend to remember information far better when it is presented in the form of a story rather than as a list of facts. But there are right and wrong ways to tell a story. Read on to learn the five essential elements of a successful storytelling. There’s No Story Without the 5 Cs The 5 Cs of a story provide its structure and give it the best chance of making a meaningful impact fro...

4 Ways to Create an Instant Connection With Customers Scientists have conducted research for years to unlock the secrets of the human mind -- and more and more marketers are starting to take notice. Here are four ways you can incorporate the latest study results into your marketing to better cut through the clutter and get big-time results. 1. Tell a story  Gut reactions happen in three seconds or less, and marketers have about that long to get someone scanning their inbox to notice and open their email. Subject line word choice is key. Outbrain found headlines that promise convenience and efficiency (featuring keywords like ideas, tricks, quick, etc.) have click-through rates 22 percent higher than average. And once customers click, one of the best ways you can create a connection is to tell a story. Storytelling allows marketers to make an emotional appeal to consumer, and to use that emotional reaction to influence behavior. In one study, a Stanford professor asked each of her s...

Why You Should Accept Multiple Payment Options in Your Store Think about it, why do we accept credit cards in our shops? Almost half of today’s consumers prefer credit card payment over cash. So important is the issue of payment choice, that customers are known to halt their decision purchase unless you have their preferred payment method in your store. Advancements in technology have brought about rapid developments in the methods of how consumers can pay for their goods, and merchants need to keep up or get left behind. By offering your customers a variety of payment type options – both traditional and those brought about by emerging technologies, you will ultimately improve the experience your business provides and your bottom line. One common reason why your customers might choose to use a variety of different payment options is that most of the time, these payment options have their own set of advantages. For example, with a service like Afterpay, your customers can take their goo...

How to Strengthen Your Company Through Sales-Marketing Alignment Let's get right down to it: All companies want smoother and more efficient sales cycles. The time it takes to bring high-quality leads from the "just browsing" phase to close directly affects a business's success. So how can companies shorten the sales cycle without sacrificing the quality of leads and their experience engaging with your company? Four words: sales and marketing alignment. LinkedIn's research indicates that 87 percent of sales and marketing leaders believe that collaboration between the marketing and sales teams enables business growth, and 85 percent believe that alignment across the sales and marketing teams is the best opportunity they have for improving their business performance. But in reality, 90 percent of marketing and sales professionals admit that the two departments are misaligned across processes, goals, culture and content. That's a problem. Sales and marketing teams...

3 Tools to Maximize Your Content Marketing Efforts With the right marketing strategies, you have the potential to increase your conversion rates, have a more engaged audience, and generate better leads, among other benefits. Your content can be useful, entertaining, inspiring, educational, or some combination of these. Ultimately your audience should find your content valuable. In most cases, your content should tell a story that your audience finds relatable and compelling. There are tools that, if added to your arsenal, can help you maximize your content marketing efforts. A Closer Look at the Tools Social Media Platforms What better place to get to know your clients and potential clients than social media? Social media platforms come in different flavors and serve different purposes, so you may need to go through several platforms depending on your objectives. Here are three ways you can leverage social media platforms to maximize your content marketing efforts: • Visit question a...

How Any Business Can Setup and Run A Successful Marketing Campaign Today’s consumers expect to receive special deals and offers from the brands they love all year round. Seasonal events are the best opportunities to motivate consumers into purchasing from your business. Any seasonal sale you choose to host can be a potential profit-booster, and it must be well publicised. But, with everyone targeting promotions at the same time, how can you make sure your campaigns get the attention they deserve? Integrated Marketing Campaigns Think of your marketing campaign as a painting. A degree of basic painting knowledge is required to produce an adequate piece of art, but a more creative artist or one with more expertise may have the knowledge to add something that allows the work to shine and stand out from the crowd. Of course, there is no one sure-fire formula to ensuring a campaign’s success, but there are steps that you can take to maximise your chances. To create your campaign, first, you ...

How You Should Be Evaluating Your Content Marketing Success Understanding your results comes down to these three metrics More than 80 percent of organizations use metrics to determine how well their content is performing, according to Content Marketing Institute's 2021 report. This shouldn’t come as much of a surprise, because any good marketing tactic has to be measured consistently in order to ensure its effectiveness. However, in this same report, marketers expressed reservations about whether their content efforts led to any actual sales. They were tracking consumer interest, but whether that interest yielded conversions or not was something of a mystery for many. Over the past year, as trade shows and conferences have been put on hold, content has become an increasingly important part of many organizations’ marketing strategies. However, if business leaders can’t tell whether content is making a real difference in revenue, then content might never reach its full potential as a...

Start Building Your Online Reputation Your online reputation is characterised by what shows up when someone searches for your business name online, and it is deeply connected to your brand’s image. The condition of your brand image can determine the future of your business in many ways. If you want your business to be successful in today’s world, you simply can’t ignore your online reputation. Negative write-ups found online about your business can sway a potential customer’s opinion about you extremely quickly, which is why constant monitoring and optimising your online strategies is critical. Where to Begin Starting to build your online reputation is not something that you should delay. Most of today’s consumers do their research online before deciding between brands, so if you don’t manage your online reputation, you can easily fall behind your rivals. First of all, start by analysing your business’ current online reputation. Search for your business on a variety of search engines a...