Maralytics Articles

How You Should Be Evaluating Your Content Marketing Success Understanding your results comes down to these three metrics More than 80 percent of organizations use metrics to determine how well their content is performing, according to Content Marketing Institute's 2021 report. This shouldn’t come as much of a surprise, because any good marketing tactic has to be measured consistently in order to ensure its effectiveness. However, in this same report, marketers expressed reservations about whether their content efforts led to any actual sales. They were tracking consumer interest, but whether that interest yielded conversions or not was something of a mystery for many. Over the past year, as trade shows and conferences have been put on hold, content has become an increasingly important part of many organizations’ marketing strategies. However, if business leaders can’t tell whether content is making a real difference in revenue, then content might never reach its full potential as a...

Start Building Your Online Reputation Your online reputation is characterised by what shows up when someone searches for your business name online, and it is deeply connected to your brand’s image. The condition of your brand image can determine the future of your business in many ways. If you want your business to be successful in today’s world, you simply can’t ignore your online reputation. Negative write-ups found online about your business can sway a potential customer’s opinion about you extremely quickly, which is why constant monitoring and optimising your online strategies is critical. Where to Begin Starting to build your online reputation is not something that you should delay. Most of today’s consumers do their research online before deciding between brands, so if you don’t manage your online reputation, you can easily fall behind your rivals. First of all, start by analysing your business’ current online reputation. Search for your business on a variety of search engines a...

How to Reduce Customer Acquisition Costs with SEO Passive and active SEO can bring in customers honestly - and on the cheap. Here's how. SEO (search engine optimization) helps drive organic traffic to your website. If you attract the right people, you can convert that traffic into paying customers without shelling out a fortune on ads. If you’ve recently acquired a business that has never taken SEO seriously, you’re potentially sitting on a gold mine.  However, rising to the top of SERPs (search engine results pages) is a challenge when you have thousands of other businesses competing for the same spot. To beat them and stand a chance of reducing your acquisition costs, you need to understand your target market and the search engines themselves. Only then can you devise a strategy that turns you into a customer magnet. But first, what is SEO, really? SEO is ostensibly about optimizing your digital presence so it appears at or near the top of SERPs. In reality, it’s about understand...

Turn A Negative Into A Positive: Managing Negative Online Reviews Online reviews represent a significant part of a business ‘reputation management online. Managing them can be tricky, and opinions shared by the public online require constant attention, but paying attention to them and handling them in the right way is definitely something that is worth your time. It’s worth noting that both positive and negative comments about your business can work to be an advantage or a disadvantage to your brand, depending on how you deal with them. However, in this article, we will focus on negative online reviews and how to manage them most effectively. You Can’t Stop Negative Reviews Google’s retail industry director John McAteer once said: “No one trusts all positive reviews”. Everybody knows that no product can be perfect. In fact, the absence of negative comments about a business online can appear, or nothing but glowing praise can appear as something that has been staged, making customers su...