Maralytics Articles

 How to Strengthen Your Company Through Sales-Marketing Alignment Let's get right down to it: All companies want smoother and more efficient sales cycles. The time it takes to bring high-quality leads from the "just browsing" phase to close directly affects a business's success. So how can companies shorten the sales cycle without sacrificing the quality of leads and their experience engaging with your company? Four words: sales and marketing alignment. LinkedIn's research indicates that 87 percent of sales and marketing leaders believe that collaboration between the marketing and sales teams enables business growth, and 85 percent believe that alignment across the sales and marketing teams is the best opportunity they have for improving their business performance. But in reality, 90 percent of marketing and sales professionals admit that the two departments are misaligned across processes, goals, culture and content. That's a problem. Sales and marketing team...

 3 Tools to Maximize Your Content Marketing Efforts With the right marketing strategies, you have the potential to increase your conversion rates, have a more engaged audience, and generate better leads, among other benefits. Your content can be useful, entertaining, inspiring, educational, or some combination of these. Ultimately your audience should find your content valuable. In most cases, your content should tell a story that your audience finds relatable and compelling. There are tools that, if added to your arsenal, can help you maximize your content marketing efforts. A Closer Look at the Tools Social Media Platforms What better place to get to know your clients and potential clients than social media? Social media platforms come in different flavors and serve different purposes, so you may need to go through several platforms depending on your objectives. Here are three ways you can leverage social media platforms to maximize your content marketing efforts: • Visit quest...

 How Any Business Can Setup and Run A Successful Marketing Campaign Today’s consumers expect to receive special deals and offers from the brands they love all year round. Seasonal events are the best opportunities to motivate consumers into purchasing from your business. Any seasonal sale you choose to host can be a potential profit-booster, and it must be well publicised. But, with everyone targeting promotions at the same time, how can you make sure your campaigns get the attention they deserve?\ Integrated Marketing Campaigns Think of your marketing campaign as a painting. A degree of basic painting knowledge is required to produce an adequate piece of art, but a more creative artist or one with more expertise may have the knowledge to add something that allows the work to shine and stand out from the crowd. Of course, there is no one sure-fire formula to ensuring a campaign’s success, but there are steps that you can take to maximise your chances. To create your campaign, first...