Maralytics Articles

3 Steps to Improve Your Retail Business Staff's Marketing Skills The retail industry is a fast-moving and incredibly competitive environment that is why small businesses that wish to be relevant and successful need a strong, resilient, and consistent team of employees to be able to survive and thrive. For this, you will need a competent staff with a range of skills that can have a definite impact on your company goals. You will need to keep them trained so they are always updated and ready to adapt to any changes or challenges that retail businesses constantly have to deal with. If you are willing to invest in training your employees, one such area where they can develop appropriate skillsets is through marketing. Whether your selected employees have previous experience or are open to learning more about marketing, you will need to approach the whole endeavour not only as a means to improve their skills, but also to develop their loyalty as they become important assets to your orga...

4 Ways to Use Your Blog to Market Your Business on Social Media These days, a blog isn't optional. It's the core foundation of an effective direct response social media marketing strategy. To turn marketing into revenue, you must engage your audience with content that's useful before you start to sell. Use your content to build trust, bring attention to a problem, agitate the problem, and then sell your solution. This works much better than agitating first, which more closely describes Thanksgiving dinners with an ex-boyfriend’s family and not how you want to market on social media. Creating a content plan isn't difficult if you first set some goals, stick to a schedule, and commit to it throughout the year. Let's see how it works. 1. Set goals.  With an integrated content plan, setting goals for what is to be sold requires a specific, detailed approach. It's important to begin with a clear vision of your desired outcome, then create content that supports it. Do...

7 Marketing Skill Sets to Help You Adapt in Today's "New Normal" It’s been a solid year since businesses worldwide have been directly affected by the COVID-19 pandemic. It may not be over yet, but as lockdowns come and go, business owners have had to adapt to strict conditions just to continue their business operations. This, alongside ensuring non-stop marketing and selling to current patrons and potential customers who are all also hindered by lockdowns. Throughout this year of big challenges in managing and keeping your business alive, you’ve no doubt, certainly learned about specific skill sets that have proven essential during the last year. We’ve All Gone Online The shift for marketers has always been towards investing more in digital channels. If it was the steady stream that helped sail marketing campaigns before, nowadays it’s more like a tidal wave that has forced everyone to go exclusively online because of lockdown restrictions. Digital marketing has its own m...

Ways to Improve Customer Engagement: The Key to a Successful Business Maintaining a strong relationship with your customers is important for your brand’s visibility and marketing. Here are some tips to help you improve your engagement. Use Social Media in a Right Way To improve your engagement, you should also improve your visibility. This doesn’t only mean setting up a Facebook Page or Twitter account for the show, but it also means that you have to keep them active. When your accounts are active and updated regularly, you will naturally grow your follower numbers, and when you get more followers, engagement, and exposure on social media, it becomes easier for people to discover you, whether through search or by chance. You should also be aware of the purpose of each of the most popular social media platforms, and how they can best suit your needs. Every product and service is different and that is why the platforms you decide to use depends on your business type and your overall busi...

How to Create a Lead Magnet That Actually Gets Leads A good lead magnet can generate thousands of leads per month for your business. Lead magnets, those ubiquitous free offers attached to a signup form for an email list, are a great opportunity to gain targeted leads. Creating lead magnets is easy. Creating lead magnets that get targeted leads is challenging. These tips will help you overcome those challenges to create dynamic lead magnets that get great results. What is a lead magnet? A lead magnet is content given away to someone in exchange for their email address. Instead of purchasing an ebook, for example, they simply sign up for your email list and then receive a link to download the ebook free. You must give customers a reason to provide you with their contact information. Most people today are so inundated with emails, newsletters and offer advertisements that the lead magnet must be truly stellar to get people to add one more email to their inbox. Simply inviting people to si...

The Most Important Skill in Content Marketing: Storytelling Storytelling is one of the most important skills a business can possess in content marketing It allows you to evoke emotion in your audience, and emotional engagement gives your customers a sense of belonging and can help you to express your values better. Storytelling as a technique is all about telling the story of your ‘brand’ via multiple channels and using various tools and methods to do so. And yes, storytelling content can come in many different forms. It can be a video, photography, an article that you post on your blog, and more.  Consumers tend to remember information far better when it is presented in the form of a story rather than as a list of facts. But there are right and wrong ways to tell a story. Read on to learn the five essential elements of a successful storytelling. There’s No Story Without the 5 Cs The 5 Cs of a story provide its structure and give it the best chance of making a meaningful impact fro...

4 Ways to Create an Instant Connection With Customers Scientists have conducted research for years to unlock the secrets of the human mind - and more and more marketers are starting to take notice. Here are four ways you can incorporate the latest study results into your marketing to better cut through the clutter and get big-time results. 1. Tell a story Gut reactions happen in three seconds or less, and marketers have about that long to get someone scanning their inbox to notice and open their email. Subject line word choice is key. Outbrain found headlines that promise convenience and efficiency (featuring keywords like ideas, tricks, quick, etc.) have click-through rates 22 percent higher than average. And once customers click, one of the best ways you can create a connection is to tell a story. Storytelling allows marketers to make an emotional appeal to consumer, and to use that emotional reaction to influence behavior. In one study, a Stanford professor asked each of her student...

Why You Should Accept Multiple Payment Options in Your Store Think about it, why do we accept credit cards in our shops? Almost half of today’s consumers prefer credit card payment over cash. So important is the issue of payment choice, that customers are known to halt their decision purchase unless you have their preferred payment method in your store. Advancements in technology have brought about rapid developments in the methods of how consumers can pay for their goods, and merchants need to keep up or get left behind. By offering your customers a variety of payment type options — both traditional and those brought about by emerging technologies, you will ultimately improve the experience your business provides and your bottom line. One common reason why your customers might choose to use a variety of different payment options is that most of the time, these payment options have their own set of advantages. For example, with a service like Afterpay, your customers can take their goo...