Maralytics Articles

 How Style Guides Help Boost Your Marketing ROI A brand guide helps them communicate consistently, and this consistency creates trust with a customer’s audience and shows them what a company stands for. A brand guide determines how a business wants to present itself to the market and how it wants to be perceived. Most organizations establish a style guide to create brand consistency that houses guidelines for writing styles and tones, visual standards, and how brand assets such as logos should be used. Creating an in-depth brand style guide will ensure that published content is consistent, polished, relatable, and enjoyable. If you want to be thorough, the brand style guide may even include checklists that you create to ensure that your team’s content meets all your guidelines, and it provides a few helpful resources for your content creators. When you decide to build a brand style guide, it can help keep you consistent across channels, be it social, print, or the web. A brand styl...

 Sales Audit Success – Four Critical Considerations To Take Into Account Whether you’ve hit a plateau with sales and want a road map to break through or enjoy a fresh set of eyes to help optimise best practices in your sales organisation, a sales audit may be the secret weapon you’re looking for drive more revenue. Just what is a sales audit? A sales audit is an in-depth look at your sales function and how you attract prospects and convert them into customers. The result should be a comprehensive, accurate and objective evaluation of what’s working with sales, what isn’t and what you can do to drive more reliable and sustainable revenue growth.  Like many professional services, though, all sales audits aren’t created equally. If you are considering a sales audit to help you drive more revenue, create repeatable sales processes and improve the culture of your sales organisation, here are four things to consider. Effective audits of your sales, marketing and growth practices wil...

 How To Create Systems That Effectively Favour Company Growth Creating systems is essential for any business – big or small. They provide a guideline of how things are to be done, making it easier for employees to know what is expected of them and reducing the need for guesswork. This allows businesses to function more smoothly, with everyone on the same page as to what needs to be done in order for the company to grow. In this post, we will discuss some tips on creating systems that effectively favour company growth. 1. Start with a Workflow Having a workflow or, put another way, the process for getting things done, can make work much more accessible, whether you are working solo or with a team. When it comes time to build systems and processes at your company, consider clarity of goals and steps to attain them. Make every process relevant and contributory to the end goal, and always consider back-up systems when a specific process doesn’t work.  When it comes to creating sys...