Maralytics Articles

Adjust Your Sales Pipeline for Stronger Conversion Rates Building a sales pipeline is an awesome step forward in bringing in more sales for your business. But there are things that you can do with a pipeline that can improve sales even more. We’ve put together a list of the things that you can do to adjust your sales pipeline for stronger conversion rates and don’t worry, they’re a lot less effort than putting the pipeline into place in the first instance. Tips to Adjust Your Sales Pipeline to Boost Sales 1. Focus on qualification before entry to the pipeline – your pipeline should contain sales-qualified leads (SQLs) rather than marketing-qualified leads (MQLs). Tightening up the entry criteria can help you focus your efforts better on selling and improve your marketing approach too, to ensure MQLs are becoming SQLs 2. Look at the customer’s buying process – are your pipeline’s stages the same as the customer’s? If not, one of the easiest things to do is make sure that they match. Thi...

How To Use Consumer Psychology To Increase Conversions So, you’re bringing in visitors to your website or to your physical store and they’re buying from you. That’s a great start but your next move is simple. You need to maximise the returns you get from the traffic that comes in. That’s where consumer psychology comes in, you can take some basic principles (no psychology degree required) and then put them to use to boost your conversions. Here’s how. Solomon Asch’s Conformity Principle It’s a classic experiment. Dr. Solomon Asch brought in people who would be asked to look at a pair of cards. The first card showed one line, the second card had three lines on it. The “test subject” was then asked to point out the line on the second card that they thought was the same as the one on the first. Easy, right? Except, they didn’t do this alone. The room was full of other people, the “test subject” thought these people were just doing the experiment like they were, but the truth was, they’d b...

The world of online marketing has erupted with tools to simplify campaign management and automate time-consuming elements. With such an abundance of great tools to choose from, identifying the best products can be quite daunting. Here are 5 exceptionally innovative platforms that you should definitely take the time to investigate. 1. Maralytics To review the performance results for sales, customers, profit and ROI% for any type of marketing activity. Maralytics is the only tool of its kind that is out there at the moment. Designed to integrate with point-of-sale systems, it is created with the needs of the hospitality industry in mind, but its flexibility makes it a must-have for any marketer that wants to track the efficiency of various campaigns without messy spreadsheets and time-consuming data capturing.  Maralytics is a complete, automated marketing solution that gets data straight from your POS.  It gives you real-time, reliable results, enabling you to spend your market...