Maralytics Articles

 How Not to Let Any Lead Fall into the Crack Branding, Marketing, Productivity, Strategy, Upskilling and Professional Development Do you have experience in filling a bucket with holes? Or a leaky bucket? It’s a frustrating experience. Unfortunately, marketers often face a similar experience when they are eager to fill their sales pipeline with new leads. Undoubtedly, there is a ton of pressure on marketers to generate new leads with innovative tactics and retain those new leads at the top of the funnel to generate more sales activity. Nowadays, company owners or salespersons are always busy getting more sales leads, whether it is through online lead generation-SEO, email marketing, social media platforms, advertisement, Etc. Or through the traditional outbound lead generation strategies- direct mail or calling the people. The significance of generating leads is ingrained in the mind of all modern marketers today-the excessive and high-quality leads you bring in, the better it is. U...

 How to Keep Your Email open Rate Up! Branding, Marketing, Productivity, Social Media, Strategy, Upskilling and Professional Development Use practical tips and strategies to improve your email open rates. Learn how to craft compelling subject lines, segment your email list, and provide valuable content to keep your subscribers engaged. How to Keep Your Email Open Rate Up! Email marketing is a go-to tool for small-scale and large-scale businesses to reach and engage with their target audience. However, if your emails are not being opened, they do not serve their purpose. To get the most out of your email campaigns, you need to keep your email open rate up. In this article, we’ll share tips and strategies to help you improve your email open rates and keep them up over time. Understanding the Factors That Impact Email Open Rates To improve your email open rate, it’s essential to understand the factors that can impact it. Several factors affect email open rates, including subject lines...

 Lights, Camera, Action: The Rise of Video Marketing and How to Get in on the Action Are you ready to take your video marketing to the next level? Check out our Go-To Tips for Successful Video Marketing and start creating engaging, short, and snappy videos to captivate your audience and boost your brand awareness. Lights, Camera, Action: The Rise of Video Marketing and How to Get in on the Action Video marketing has taken the digital world by storm, and businesses are jumping on board to promote their products and services. But why is it so effective? It’s simple: video content is engaging, memorable, and persuasive. So, what are the benefits of video marketing, and how can you get started? Let’s find out. Over the past few years, the popularity of video marketing has skyrocketed, with businesses of all sizes jumping on board to reap the rewards. In this article, we’ll explore the benefits of video marketing, the different types of video content, and how to get started with video m...

 What Your Social Media Ads Could Be Missing? Branding, Marketing, Productivity, Social Media, Strategy, Upskilling and Professional Development In recent years, social media has taken the world by storm. As a result, social media marketing is not something your business can afford to neglect in this demanding digital era. Considering the growing importance of social media advertisement, it demands a more vigilant and focused approach and tactics to tap its fullest potential for your business. Great social media advertising tactics lead to more reach and expansion of your brand. A business spends a fortune on social media marketing, but what if your social media ads are not up to the mark? Do they miss some essential tactics? -if so, then stop doing it this way. That’s not how you do social media! It’s high time that instead of focusing on having countless social media channels, businesses should focus on what their advertising and marketing tactics are missing. According to the Di...

 4 Ways to Stay Creative in Productivity Driven Workplace Marketing, Productivity, Strategy, Team & Culture, Upskilling and Professional Development “Productivity is never an accident. It is always a result of commitment and dedication to intelligent planning, excellence, and focused efforts.”  Without creativity, we wouldn’t be able to enjoy the perks of living in a modern era- there would have been no bulbs or automobiles. Rightfully said, creativity is not only for novelists or artists. You must possess creative skills to succeed in your business and career. Whether organizing an event at your workplace or creating an engaging resume, imagination and innovation are your best allies! A creative and devoted employee is a great asset to any workplace. An employee should be able to stay creative and productive in their workplace.  One spends a huge proportion of their life working in their workplace-it’s a give-and-take relationship. Over the last decade, enhancing emp...