Maralytics Articles

 Podcasting as a Marketing Channel: To Do or Not To Do? Marketing, New Technology, Productivity, Social Media, Strategy, Upskilling and Professional Development In today’s fast-paced digital world, marketing constantly evolves, and businesses continuously seek new, engaging avenues to connect with their audiences. One such avenue that has surged in popularity is podcasting.  With over 3 million active podcasts and millions of episodes available worldwide, the rise of this audio medium cannot be ignored. But is podcasting the right marketing channel for your business?  In this article, we’ll dive into the benefits and drawbacks of podcast marketing to assist you in deciding whether to enter this attractive audio space. Let’s get in! The Rise of Podcasting Podcasting has experienced remarkable growth in recent years. Here are some recent trends and statistics about podcasting:  In 2021, there were 383.7 million monthly podcast listeners worldwide. This number is projec...

 Adapt and Succeed: Utilizing Analytics to Pivot Your Marketing Strategies Swiftly B randing, Marketing, Marketing Analytics, New Technology, Productivity, Social Media, Strategy The marketing landscape is ever-changing, demanding adaptability in strategies to stay competitive. In this blog post, we will dive into the vital role of analytics in enabling rapid pivots, ensuring your marketing efforts stay aligned with dynamic market shifts. Knowing the importance of data-driven decision-making, we have structured a well-organized guide to assist you in efficiently utilising analytics. So, let’s get in! The Power of Analytics in Marketing Analytics in marketing refers to the systematic analysis of data and statistics to gain valuable insights into the performance of marketing campaigns, customer behaviour, and overall business operations.  It involves collecting, interpreting, and visualising data to inform strategic decisions and optimise marketing efforts. Types of Marketing An...

 The Unseen Potential: Elevating Client Reports with Automated Analytics Marketing, Marketing Analytics, New Technology, Productivity, Social Media, Strategy In business, client reports are the lifeblood of informed decision-making. However, manually generating these reports poses many challenges—tedious hours, error-prone data, and limited customisation. Enter automated analytics, the game-changer that promises to revolutionise client reporting. This blog post will delve into automated analytics’s pivotal role in improving client reporting. We’ll explore the benefits and key considerations in adopting automation. By the end, you’ll be equipped with insights to harness the unseen potential of automated analytics in your client reports. The Manual Report Dilemma In client reporting, manual report generation is often daunting, plagued with several challenges that can affect business growth.  1. Time-Consuming Processes Creating reports manually wastes valuable time and resources...