Maralytics Articles

 Unlocking the Power of Automated Analytics for Marketing Agencies Marketing, Marketing Analytics, New Technology, Productivity, Social Media, Strategy, Upskilling and Professional Development In marketing, diving into data analytics is like going on a journey through different online sources. It means collecting info and carefully looking at it to make strategies that work in the fast-paced market. Companies need to check if these strategies are effective by analyzing data. A survey in 2020 showed that 94% of companies know the importance data analytics for the business growth, however only few understand its implementation.  Currently, marketing agencies are constantly seeking for new ways of doing things. The market constantly changes, so agencies must find fresh and creative approaches to stay in the game and get good client results. Automated analytics is one such tool that has completely changed the marketing game. Automated analytics analyze vast data, find valuable ins...

Marketing Metrics That Matter: Navigating the Data Deluge Marketing ,  Marketing Analytics ,  New Technology ,  Productivity ,  Social Media ,  Strategy ,  Upskilling and Professional Development In today’s marketing world, figuring out which numbers matter is like sailing through a sea of data. You can find so much information online that it needs to be clarified. That’s why businesses must know the key numbers that drive success. In this blog, we’ll break down the complex world of digital marketing, covering everything from customer purchases to the cost of acquiring new clientele.  Understanding marketing metrics goes beyond a mere task; gaining success is imperative. With constant data, distinguishing the signal from the noise is the main task of marketing leaders. Is your agency overwhelming clients with data or skillfully refining information to crucial metrics and key performance indicators? The difference is drowning in information and surfacin...

 A Guided Tour to Selecting and Implementing Automated Analytics Software Branding ,  Marketing ,  Marketing Analytics ,  New Technology ,  Productivity ,  Social Media ,  Strategy ,  Team & Culture ,  Upskilling and Professional Development Automated analytics software has become a powerful tool for streamlining the data analysis process and enabling organizations to uncover valuable trends, patterns, and opportunities. However, selecting and implementing the right automated analytics software can be a complex endeavor. In this comprehensive guide, we will take you on a guided tour to help you make the best decision for your organization. Why Automated Analytics Software? Businesses generate an immense volume of data daily, encompassing customer information, sales records, website traffic, etc. This data is vital to understanding customer behavior, optimizing operations, and identifying growth opportunities.  Analyzing data manually...