Maralytics Articles

 Unlocking Industry Secrets: Benchmarking Successful Competitors For Marketing Mastery Branding, Marketing, Marketing Analytics, New Technology, Productivity, Social Media, Strategy Whether it is a business or an ecommerce store, competition is at its peak. There are many brands and if you want your brand to be exceptional then it is necessary to beat your competitors. If you want your business to be at the top then Competitor analysis and benchmarking the successful competitors is the way to go. Millions of online businesses are available and it is hard for a customer to select among them. Therefore, a brand must outperform all its competitors so that it is not only recognizable but also well-reputed for its values and highly efficient customer service. In today’s cutthroat market, competitor benchmarking is the only way you can maintain a line of sight across the competitors. It provides you with not only long-term strategies to stay ahead of others but also improve your brand’s ...

 Integrating AI Into Your Digital Marketing Team: Challenges And Solutions You understand the importance of having a strong marketing team for any organization if you are familiar with digital marketing. This is because digital marketing effectively reaches the intended audience and significantly contributes to business expansion.  However, with the introduction of new technologies and artificial intelligence, the marketing has been made easy. You can now integrate AI into your marketing team to do most tasks efficiently and effectively. With the integration of AI in your marketing team, things like data and developing targeted campaigns could be done without wasting time. Additionally, the use of AI in the marketing team provides them with tools that use the current market trend to identify and analyze the customer’s needs. This way you will be able to provide them the services that they want. This article is a must-read if you want to elevate your business through the integr...

 The Bright Future of Marketing: Integrating POS and Analytics Systems Branding ,  Marketing ,  Marketing Analytics ,  Productivity ,  Social Media ,  Strategy ,  Upskilling and Professional Development The integration of Point of Sale (POS) and analytics systems is revolutionizing the marketing domain. This blend offers important insights into customer behaviors, preferences, and purchasing patterns.  By using this powerful combination, businesses enhance their operational efficiency and design their marketing strategies with remarkable precision. However, the relationship between POS and analytics is making its way for a brighter future in marketing, where data-driven decisions lead to increased customer satisfaction and higher profitability.  This article will look into how this integration is setting new benchmarks in marketing, offering a more informed and effective future. Comprehending POS Systems and Analytics Let’s understand the bas...