Marketing Tips For Start Ups

 Marketing Tips For Start Ups




Marketing done right can be an incredible boom for your business’s net income. Done wrong, however, it can feel like throwing money into a raging bonfire. Because small business owners have to be whatever their small business needs all the time and it can be difficult to master all the nuances that go into sales or marketing. If you’re not a natural salesperson, it can be even more difficult. Fear not, the following marketing tips for startups can help you make more sales, market better and waste less money.




Sell The Benefit - Not A Comparison

How you market yourself is all about highlighting what makes you different. There are three major ways to do that. Cost (you know how to price a product better than the competition), quality (you’re better) and combination thereof (you offer the better value).

But how you sell yourself is different than how you market yourself. You can tell someone that you provide a product or service that is cheaper or more effective than that of another business, but that doesn’t say how much better you are going to make the customer’s life. Selling is about the benefit. A comparison may highlight the features you offer, but you are always selling benefit.


Market Your Product Before It’s Ready

Some businesses wait until their product is perfect before they do any marketing or awareness campaigning. That can be a costly mistake. Many businesses expect to sell their product as soon as it’s ready. But if no one knows about it, then demand will start at zero until you undergo a marketing campaign to build brand awareness for potential customers.

It’s better to do pre-emptive awareness campaigning, even if it’s minimal, to let potential customers know your product is coming. You can sell the benefit before the product has arrived. This way, when the product is ready, so are customers!




Advertise On Multiple Platforms

As mentioned above, it’s good to test multiple marketing channels and ideas to see what works best. Often, it’s not any one thing but a combination of all of the above. When your customer hears you on the radio, sees you in a search engine result, and then finds you mentioned in a blog they like (content marketing), they start to accept your brand as a solid, dependable, known entity. They may not have the need for your product or service immediately, but when they do, it will be your name that comes to mind instead of a competitor’s.


 

Measuring Your Marketing Analytics

Marketing that you can’t measure is failed marketing. Sure, you may spend money to do some advertisement, and you may even see an uptick in sales around the same time you ran the ads. But how can you be sure what you spent on ads correlates with sales? Maybe it was something else altogether. Maybe there is a natural, seasonal uptick for what you sell that will go away in a month.

If you’re going to commit time and money to a marketing campaign, make sure you can measure the results. Set up ways to track conversions that stem from each marketing campaign. Also, run multiple types of marketing campaigns in distinct, small batches. This will allow you to compare marketing channels and see which perform best. Toss out the ones that don’t work and keep those that do.



Comments

Post a Comment

Popular posts from this blog

How You Should Be Evaluating Your Content Marketing Success

Image
How You Should Be Evaluating Your Content Marketing Success Understanding your results comes down to these three metrics More than 80 percent of organizations use metrics to determine how well their content is performing, according to Content Marketing Institute's 2021 report. This shouldn’t come as much of a surprise, because any good marketing tactic has to be measured consistently in order to ensure its effectiveness. However, in this same report, marketers expressed reservations about whether their content efforts led to any actual sales. They were tracking consumer interest, but whether that interest yielded conversions or not was something of a mystery for many. Over the past year, as trade shows and conferences have been put on hold, content has become an increasingly important part of many organizations’ marketing strategies. However, if business leaders can’t tell whether content is making a real difference in revenue, then content might never reach its full potential as a...
Read more

How to Maximise the Benefits of POS Data with Marketing Analytics

Image
How to Maximise the Benefits of POS Data Usin g Marketing Analytics   Software   How you view your POS in your business equates to how much you want your business to grow. After you have decided on acquiring a POS solution that suits your business needs, you've already recognised how technology now plays an essential role in any establishment's transactions. Times have certainly moved on from heavy cash registers whose only function was limited to storing cash. Your POS has more features than that. After all, a POS solution needs to be able to stretch its legs and become the center of your business' retail tasks. In fact, you will need more than just the basic functions from your POS if you want to get the most out of your investment, or better yet, to increase your profits by using it. For every transaction that happens in your business, data gathered by your POS add plenty of informat ion that can help boost your profits by simply tracking your customers’ behaviour ...
Read more

5 Ways to Use Remarketing for Your Hospitality Business

Image
  5 Ways to Use Remarketing for Your Hospitality Business Remarketing is a very effective strategy that can net you more than just sales and revenue, but also establish your brand among your target customers.   Remarketing is a tool that involves targeting of potential customers that have already seen or visited your website and may have also shown their interest in your products or services. This is a method of re-engaging people that have browsed through your website's pages but have not actually made any orders or reservations. You can contact these people again and encourage them to return and take the next step and continue with a purchase. You can setup a strategy like this using Google Analytics. Did you know that around 96% of visitors on your business website will likely come and go without doing anything? They may browse through your menus or catalogs of products and services but might not be ready yet for a purchase or to take your call to action. To help you in...
Read more