Steps On How To Prepare For Reopening Your Restaurant
Steps On How To Prepare For Reopening Your Restaurant
Steps
On How To Prepare For Reopening Your Restaurant
Since March of 2020, restaurants across the
country have been largely closed to the public in an effort to slow the spread of COVID-19. Even as some restaurants have reopened their
doors for takeout and delivery, dining
rooms have sat empty as owners anxiously wait for the green light to reopen
their full-service operations.
Though not every restaurateur will choose to reopen when
local dining restrictions are lifted, this information can help you prepare for
the day that it makes sense for you to open your business back up.
To help you create
a plan for your own restaurant opening, we’ve created a comprehensive guide of
nine steps to reopening a restaurant, including:
Understand Your Local Restrictions
Before you can even begin
creating a plan for your restaurant opening, you need to understand your local
restrictions inside and out. The reopening is intended to be staggered, and
individual states and counties are left to determine their own dining
restrictions. While there’s no one-size-fits-all plan for reopening
restaurants, most of the new restrictions revolve around issues such as
capacity and physical distancing. With that in mind, there are some best
practices that all restaurateurs should keep in mind when planning for
reopening.
Other Safety Measures
While physical distancing
measures and limits on capacity are to be expected, there are some
not-so-obvious rules that restaurants should prepare to accommodate –
especially when it comes to food safety and personal hygiene. It’s clear that
the rules and restrictions for reopening vary from one location to the next,
and restaurants should be prepared to make significant changes to their
day-to-day operations.
Prepare for Staffing Adjustments
Despite the laundry list
of new rules, one of the positives of a restaurant reopening is the opportunity
to bring back staff that may have been furloughed or laid off. However,
restaffing your restaurant may not be as simple as calling up all of your old employees.
Some employees may have found other work, while some may be unable or unwilling
to return to work immediately. With this in mind, one of the first steps to
reopen a restaurant should be setting aside enough time to contact past
employees and, if necessary, hire new ones.
Establish Food Safety Best Practices
For restaurants, food safety has always been a top priority. But while you may have received rave reviews from the health inspector in the past, the COVID-19 pandemic has given new meaning to the concept of food safety. Now more than ever, you need to ensure that your food is prepared and served in a safe environment.
Prior to your restaurant
opening, ensure that staff and customers understand the importance of personal
hygiene in protecting their own health and the health of those around them.
Communicate with Vendors
If you’ve been closed for
the duration of the pandemic, your fridges are probably looking a little empty.
While it may be tempting to wait until the last minute to restock your inventory, keep in mind that every other restaurant will be
doing the same thing. Instead, start stocking up on shelf-stable supplies in
advance, allowing plenty of time to stagger your deliveries. If necessary,
re-evaluate supplier contracts and adjust as needed.
Create a New Floor Plan
Part of accommodating
physical distancing involves updating your restaurant floor plan.
Even if a minimum distance between tables isn’t mandated in your area, leaving
a little extra room can make guests feel more at ease.
Part of streamlining your floor plan can also include upgrading
your POS.
If you’re still using a
legacy POS, this system is likely taking up a major chunk of your dining room.
If there’s room in your budget, consider switching to a smaller, modern POS solution prior to your restaurant opening.
Using a modern POS not only frees up more room for staff and customers to move
around. However, features such as table management software can
make it easier to keep track of ongoing changes to your floor plan.
Consider Technology
We already mentioned
having a modern POS in
place can help with aspects like floor plan and table management. But your POS
is not the only piece of technology that can make your restaurant reopening a
little smoother. With strict limits on capacity, reservations software can
be a useful tool in controlling the flow of diners through your restaurant.
A reservations
system not only makes it easier to stagger seatings,
it can also reduce the number of walk-ins waiting for a free table. Whereas, an online ordering system can
make it
easier for guests to order takeout and delivery directly from your website,
instead of picking up the phone or using a third-party app.
Communicate with Customers
Even if you’ve continued
to offer takeout and delivery throughout the pandemic, regular communication is important to keep customers
in the loop about any changes to your business – whether that’s reopening your
dining room or simply extending your hours of operation. If you’re not
communicating regularly, many people may simply assume that your restaurant is
closed.
As you plan your
restaurant opening, make sure you communicate with customers on the following
channels:
· Website: Address
health and safety concerns by posting the steps you’re taking to mitigate the
spread of COVID-19.
· Email: Drum up
excitement for your reopening with an e-blast to your subscribers.
· Social
Media: Use the visual nature of social media to showcase star menu items.
· Third-Party
Platforms: Ensure your hours of operation and current menu are
updated across all third-party apps, like Uber Eats and DoorDash.
Continuing Offering Takeout and Delivery
After months of relying
on takeout and delivery, many diners have adapted to this new
off-premise restaurant experience. These habits are unlikely to disappear overnight,
and some guests may continue to prefer dining at home for
some time, even after restaurants have reopened their doors. Restaurateurs
need to prepare for the gradual transition from takeout-only to dine-in by
maintaining some of the takeout and delivery systems that consumers have come
to rely on.
While this doesn’t mean
you have to continue delivering pantry staples and meal kits, it’s a good idea
to have some takeout and delivery options for customers who are still wary of
dining in.
After months of keeping
your customers at arms-length, it’s tempting to want to throw open your doors
and go back to normal. But with the threat of COVID-19 still lingering, it’s
important to recognize that there’s no normal to go back to right now.
Things have changed
dramatically for both restaurateurs and customers, so if you’re planning a
restaurant opening in the near future, you’ll need to have a solid plan in
place to prepare for this new reality.
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