Maralytics Articles

  Treat Your Social Media Like the Storefront You Want Customers to See Treat Your Social Media Like the Storefront You Want Customers to See Running a startup in the social media space has led to numerous conversations with founders, professionals and others about the significance and value of social media. Social media is the digital representation of your brand. Whether you like it or not. It’s the easiest way to communicate with your customers, users or fans of your brand. It’s also the easiest way to shape the perception of your brand. I began to realize some intriguing similarities between how a business owner would treat the physical representation of a business such as a storefront and its representation on social media. Name One of the most exciting moments for a business owner is naming his or her business. It’s typically an “AHA” moment when the right words roll off your tongue. Then you start to immediately think about the next steps in protecting your name. But what ab...

  4 Key Areas of Your Business You Should Be Tracking Weekly Four Key Areas of Your Business You Should Be Tracking Weekly We all recognise the importance of knowing how much money is being made and spent and what’s being sold, but often this analysis comes at the end of the month, resulting in weeks of lost opportunity to make changes and get back on track. The fast-paced nature of business today, combined with the huge leaps in data and tech, mean that we’re able to access meaningful data much more frequently, which means you can keep on top of opportunities and red flags before they pass you by. Don’t wait until the end of the month to start getting into data and figuring out why some things are working and some things aren’t. Weekly reporting makes it easier to connect with the key people in your business, and to understand the flow of the business, which enables you to take proactive steps to improve or make changes, the very next day, not the next month. Recently Kounta hoste...

  3 Best Reasons Why Your Hospitality Business Needs to Have A Blog 3 Best Reasons Why Your Hospitality Business Needs to Have A Blog   In an industry that is known for fierce, abundant competition, you would need your brand to stand out and be distinguished by your customers and clients. In this era of digital marketing, one of the best means to do this is through your website. Now, you may argue that you already have a website that already contains everything you need from your company profile, contact information, and even e-commerce functionality. But once your audience is done reading and transacting, are you truly getting enough traffic to increase its value? There are a lot more that you can do with your website, and this is where content marketing, specifically blogging, comes in.   Content Marketing So, you probably already have an audience who know your brand and have visited your website once or a few times already. You may also be spending on expensi...

7 Social Media Marketing Myths, Busted 7 Social Media Marketing Myths, Busted One of your greatest foes as an entrepreneur is misinformation. There is a lot of erroneous advice online, especially when it comes to social media marketing. Unfortunately, much of this guidance seems reasonable on paper. Without the right research or knowledge, you may end up unwittingly endangering the future of your business. Here are seven common social media marketing myths you need to watch out for. 1. Negative feedback can be safely ignored Social media marketing isn't just about promoting the positive parts of your brand. It also involves managing any and all negative feedback directed at your business. Ignore those snipes and jabs and they will fester online, convincing consumers to ignore your brand at a time when you need every single customer to help your company grow. When you find negative feedback, answer it — strategically. Respond to all comments quickly. Not only can you tamp down...

  3 Best Reasons Why Your Small Business Needs Marketing SaaS 3 Best Reasons Why Your Small Business Needs Marketing SaaS   If your small business in the hospitality industry is eager to invest in a solution that can give you the marketing boost you need among your competitors, then you may want to consider SaaS. A Software as a Service (SaaS) solution assists businesses in managing its programs that aim to improve its interactions with its customers. These solutions normally consist of marketing analytics, CRM, or other tailor-made applications. Their primary function simply enables your business processes to be more efficient, as well as guiding your decisions to be more accurate. A marketing SaaS does all that and lets you focus on creating, maintaining, and establishing better relationships with your customers through better-crafted experiences. This is exactly the tool that you need to empower your small business.     What Makes SaaS So Appealing? For a hospita...

  Marketing Tips For Start Ups Marketing done right can be an incredible boom for your business’s  net income . Done wrong, however, it can feel like throwing money into a raging bonfire. Because small business owners have to be whatever their small business needs all the time and it can be difficult to master all the nuances that go into sales or marketing. If you’re not a natural salesperson, it can be even more difficult. Fear not, the following marketing tips for startups can help you make more sales, market better and waste less money. Sell The Benefit - Not A Comparison How you market yourself is all about highlighting what makes you different. There are three major ways to do that. Cost (you know how to price a product better than the competition), quality (you’re better) and combination thereof (you offer the better value). But how you  sell  yourself is different than how you  market  yourself. You can tell someone that you provide a...

  Zero Cost Marketing Tactics You Can Use To Bring In Sales Zero Cost Marketing Tactics You Can Use To Bring In Sales You can have the best products and services in your industry. You can have an impressive website. You can have the experience and knowledge that your customers need. You can have all the elements that it takes to grow a business, but it won’t happen without good marketing.  Your marketing plan and efforts are what separates a successful business from those that won’t make it. You can’t generate revenue if no one sees what you offer. You’ve been exposed to good marketing and it’s the reason why you’ve purchased products and services. You see it every day from big brands and companies.  Marketing can be expensive. You can pay for advertising and hire professionals. But there are also ways to market your business for free and these strategies can be highly-effective if implemented. You can use these strategies right now to grow your custo...

  Steps On How To Prepare For Reopening Your Restaurant Steps On How To Prepare For Reopening Your Restaurant   Since March of 2020, restaurants across the country have been largely closed to the public in an effort to slow the  spread of COVID-19 . Even as some restaurants have reopened their doors for  takeout and delivery , dining rooms have sat empty as owners anxiously wait for the green light to reopen their full-service operations.   Though not every restaurateur will  choose to reopen  when local dining restrictions are lifted, this information can help you prepare for the day that it makes sense for you to open your business back up.   To help you create a plan for your own restaurant opening, we’ve created a comprehensive guide of nine steps to reopening a restaurant, including:   Understand Your Local Restrictions Before you can even begin creating a plan for your restaurant opening, you need to understand your lo...